Manifesto
In today’s landscape, healthcare has become a tangled web of inefficiencies, siloed information, and outdated systems. Patients struggle to navigate care, while payers grapple with rising costs, and employers seek ways to efficiently support the well-being of a diverse workforce.
There’s a better way.
In the quest for better health, simplicity is key — it only takes one platform, one network, and one front door.
At Solera, we’re redefining and streamlining digital health delivery. Our platform sits at the intersection of healthcare and technology, offering curated, best-fit solutions for real needs, all in a single digital space. With clarity and direction, we empower you to reshape the healthcare ecosystem and enable thriving communities. Take the step into a new era of healthcare management.
It only takes one.
It only takes Solera.
The logo is the most immediate representation of our company, our people, and our brand. It is a valuable asset that must be used consistently through the provided guidelines. Looking at the images below, the Main Logotype will be your primary asset. The Wordmark and Brandmark are designed to be used in small spaces where the Main Logotype cannot be used due to lack of space or legibility. Some usages may require a narrower logo option, for which the stacked Logo Variation is approved.
Inappropriate Logo Usage
.EPS or .AI
These are vector-based formats that can be scaled to any size, large or small, with no loss in quality. These are the preferred formats for professional graphic designers and print production vendors. These sometimes require specific software, so don’t be alarmed if you’re not able to open or use it on your own computer. If you’re ever asked for “vector art” send them one of these file types.
.PNG
PNG (pronounced “ping”) stands for Portable Network Graphic. This format emerged as a hybrid of GIF and JPEG images, allowing smooth hard edges with transparent backgrounds. As a raster-based format, a PNG image can be scaled down with no loss in quality, but will get fuzzy, blurry edges if scaled larger than its original size. Ideal for use in on-screen presentations (web or Powerpoint). Do not use for anything that will be printed or embroidered.
.SVG
SVG stands for Scalable Vector Graphic. As the name suggests, this file type can be scaled to any dimension with no loss in quality. Commonly misunderstood, SVG is actually a snippet of XML code that renders into defined shapes when viewed, and as such, is not actually an image. However, SVG files are the optimal format to use when placing a logo in any Microsoft Office document.
Our Colors
Using these approved corporate colors ensures brand consistency and strengthens brand recognition across all platforms. It also helps maintain a professional appearance and builds trust with clients and stakeholders by presenting a unified visual language.
Pomelo
HEX #FF2200
RGB 255, 60, 0
CMYK 0, 88, 100, 0
PMS 2347 C
Twilight
HEX #1E2A5A
RGB 300, 42, 90
CMYK 100, 92, 35, 28
PMS 289
Ocean Blue
HEX #1462CA
RGB 20, 98, 202
CMYK 85, 64, 0, 0
PMS 2387 C
Ocean Blue - 50%
HEX #5FB3ED
RGB 95, 179, 237
CMYK 56, 16, 0, 0
PMS 292 C
Calm Water
HEX #D5F1FF
RGB 207, 238, 255
CMYK 19, 0, 0, 0
PMS 290 C
Sandy Beach
HEX #FFF7F0
RGB 255, 247, 240
CMYK 0, 2, 4, 0
PMS 155 C 10%
Blocks of text may appear in black, white, or Twilight blue. Use your best judgment for maximum legibility.
Backgrounds
These are intended for use as backgrounds on video calls, desktop wallpaper, social media covers, and screensavers. Have fun!
How to use these:
Right-click the image you'd like to use and save it to your computer. On a tablet, press and hold to save the image to your photos app. These are not sized for phones.
Our Fonts
Greed Standard
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *
Use primarily for headings, subheadings, and callouts on pages and slides. Greed Standard is available in 9 different font weights. With Normal (400) being the standard, you may select a different weight if you need a bold headline, or to improve legibility, for example.
Fallback fonts in cases where Greed Standard is not available: Arial, Helvetica, sans-serif
Kings Caslon
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
1 2 3 4 5 6 7 8 9 0 ! @ # $ % ^ & *
Use primarily for body copy on pages and slides
Fallback fonts in cases where Kings Caslon is not available: "Times New Roman", Times, serif
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